Using Claude AI for Businesses: Capabilities, Personas, and Use Cases (Masterclass with Lourdes Masson)

This 60-minute masterclass is designed for business owners, entrepreneurs, and professionals who want to understand how to use Claude AI as a practical tool to save time, think clearer, and improve daily business operations. Participants will learn how Claude can support business writing, document review, workflow planning, strategy, content creation, and client communication in a simple, beginner-friendly way.

The objective of this masterclass is to help attendees move beyond curiosity and start using AI with confidence. By the end of the session, participants will understand Claude’s key business capabilities, learn how to create a custom business persona, and walk away with real examples they can immediately apply to their business, including emails, summaries, workflows, and planning tools.